Thursday, October 27, 2005
I was walking through an unseasonably warm and sunny Soho Square this lunchtime, when I came across this. It was a big marquee, with a sign saying 'Come and smash up our edible life-sized chocolate Aga'. Apparently it was all being done for charity.
I'd like to have been in on the ideas meeting, at the charity concerned, when they came up with this promotional idea.
"What people really like is smashing things up which are made out of chocolate!"
"Yes. But that's been done to death. How can we give it a new spin?"
"I know! Let's make something out of chocolate that they can smash up which is really unexpected - but exciting!"
"No. Too Soviet."
"A massive model of a woodlouse."
"Hmmm. Not bad. But..."
"Wait. I've got. It. Let's make a life sized edible chocolat model of an Aga!"
"Yes! Brilliant! A full-scale chocolate facsimile of an upper middle class Swedish-manufactured oven! Of course!"
Posted by sean at 4:05 pm